Avoid a non secure warning in your browser bar and gain visitors’ trust with an SSL-encrypted website.
Increase your customers' trust with SSL/TLS
What SSL does
Why you need SSL
SSL vs TLS
SSL/TLS Certificates
FAQ
An SSL/TLS certificate is a digital certificate that verifies the identity of a website and encrypts the data exchanged between the website and its users.
An SSL/TLS certificate works by establishing a secure connection between a website and its users. When a user visits a website with an SSL/TLS certificate, the website’s server sends a copy of the certificate to the user’s browser. The browser then verifies the certificate and establishes a secure connection with the website.
You can check if a website has a valid SSL/TLS certificate by looking for the padlock icon in the browser’s address bar and checking that the website’s URL starts with “https” instead of “http”. You can also click on the padlock icon to view information about the certificate, including the issuing authority and expiration date.
Having a valid SSL certificate can indirectly improve your website’s Google ranking, as Google considers SSL encryption as a positive signal for website security and user privacy.
Additionally, SSL encryption can help build trust with your website visitors and protect sensitive information exchanged on your site, which can ultimately lead to a better user experience and potentially increase engagement metrics like bounce rates and time on site.
So while an SSL certificate alone may not significantly improve your website’s Google ranking, it can still play a crucial role in building trust with your audience and improving overall website performance.