Avoid a non secure warning in your browser bar and gain visitors’ trust with an SSL-encrypted website.

Increase your customers' trust with SSL/TLS

What SSL does

An SSL is a digital certificate certificate encrypts all information transmitted to and from your website, ensuring it is protected from third parties or hackers attempting to access it.

Why you need SSL

Browsers, like Google Chrome, mark pages without SSL encryption as not secure. This can have a negative effect on the trustworthiness of your website. If you have an SSL certificate, your site’s URL will start with the prefix “https” and a padlock icon will be displayed in the browser bar, showing your visitors your site is secure and their data is safe. Pages that are protected with SSL receive better search engine rankings, and are more likely to be trusted by visitors.


TLS is an updated, more secure version of SSL. When you get an SSL certificate, you get the latest TLS technology. We still refer to them as SSL because it’s the more common term.

SSL/TLS Certificates


An SSL/TLS certificate is a digital certificate that verifies the identity of a website and encrypts the data exchanged between the website and its users.

An SSL/TLS certificate works by establishing a secure connection between a website and its users. When a user visits a website with an SSL/TLS certificate, the website’s server sends a copy of the certificate to the user’s browser. The browser then verifies the certificate and establishes a secure connection with the website.

You can check if a website has a valid SSL/TLS certificate by looking for the padlock icon in the browser’s address bar and checking that the website’s URL starts with “https” instead of “http”. You can also click on the padlock icon to view information about the certificate, including the issuing authority and expiration date.

Having a valid SSL certificate can indirectly improve your website’s Google ranking, as Google considers SSL encryption as a positive signal for website security and user privacy.

Additionally, SSL encryption can help build trust with your website visitors and protect sensitive information exchanged on your site, which can ultimately lead to a better user experience and potentially increase engagement metrics like bounce rates and time on site.

So while an SSL certificate alone may not significantly improve your website’s Google ranking, it can still play a crucial role in building trust with your audience and improving overall website performance.