A few days ago my good friend asked me a question.
“Why does someone want to spend a good amount of money on a website.?”
A business’s online presence can have a massive impact on its success.
In this age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase.
Having a strong online presence, particularly a website, can be make or break for generating more revenue. Yes, the quality of your website impacts results, but the purpose of this article is to stress the importance of making sure you have a website.
In this electronic era, more people search online for the products and services they need as opposed to searching through a phone book. Ignoring this important potential marketing platform is akin to saying, “I don’t need any new business.”
The good news is that there’s a solution out there that will work for you. If you still need convincing, here are the top reasons it’s important for your business to have a website:
Credibility
A website can increase your organization’s credibility. Chances are there are several providers offering a similar service to yours. One way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers.
Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.
Reach
The Internet encompasses a much larger area than the few miles local to your business’ office or store. Your Web presence reaches out to everyone who passes by your virtual doorstep, which could include people from right next door or in another country. Depending on your specific industry and offerings, this could open up a much wider customer base than relying on face-to-face interactions would.
Brand Building
Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent and what you stand for.
This is also something that can set you apart from your competitors. Without a website, it can be incredibly challenging to do this because people can’t easily find quality and reliable information on your business.
Leads Generation
Perhaps one of the most intriguing reasons to have a website for your business is because it can increase your chances of getting leads.
Once people find you online, become interested in your product or service and want to know more, they’ll know how to contact you thanks to the information on your website, which gives you the opportunity to increase your sales. Even though websites have a cost, when used correctly, they have a positive ROI.
Organic Traffic
The first thing a person does is google the name of the business to get as much as information he can gather. Once you’re online and have an SEO-optimized website, you have a chance of showing up in Google search results. This means that when people are searching for a product or service, there is a chance your website will show up in the results. This gives you the opportunity to drastically increase your customer base and drive more sales. Even with the conventional business you can take leverage of a website.
Saving You Time and Customer Service
Many businesses get calls from prospects or existing customers asking simple questions about location and hours of operation. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience.
Updates And Announcements
Since your website is on 24/7, it’s easy to post updates and announcements to your customers. It’s a way to keep them up to date on everything that you’re doing. When something is particularly relevant to them, it increases the chance of you being able to upsell them.
Reviews
Some may consider reviews a double-edged sword of conducting business on the World Wide Web, as there will always be that possibility of receiving a negative one, fairly or not. But if you run your business honestly and treat your customers well, these should be isolated incidents, outnumbered by the many raving reviews left by your satisfied customers. Potential customers often check for reviews of a company or product before using either, so always encourage happy customers to leave reviews on rating sites such as Google.
Digital Marketing
If you plan on leveraging digital marketing to increase your leads and grow your business, you’ll likely want to drive traffic to a website or landing page. To do this effectively, leverage historic traffic that has been going to your website so you can target the most qualified customers and get the best ROI on your ad spend. This is something that can’t be set up retroactively, so it is best to get your website running early even if you’re not planning on running ads at the moment.
Websites have become essential to business today. I strongly recommend creating one if you haven’t done so already. You can improve it over time, but the key is to start with us.
Conclusion:
Get yourself online even we have stomachs to feed :-p .
